Privacy at the brand level.

This page covers privacy practices for betterwayiq.com — the brand-level marketing site you're reading right now. It does not cover product-level data handling, which lives in the Donor Intelligence privacy policy at donations.betterwayiq.com/privacy. When you sign up for Donor Intelligence, that policy governs how we handle donor data your organization sends us.

On betterwayiq.com itself, we collect only what's needed to run the marketing site and respond when you reach out:

• Contact-form submissions — your name, organization, email, optional subject, and message, dispatched to our internal inbox via Resend so we can reply.
• Aggregated traffic analytics — anonymous pageview counts and source attribution via Vercel Analytics. No cross-site cookies, no personal identifiers.
• Operational error reporting — anonymized stack traces and timing data via Sentry, scrubbed of any form input you submitted.

• No third-party advertising trackers.
• No selling, renting, or sharing your contact details.
• No retargeting cookies or pixel-based ad networks.
• No cross-product data flow back to other BetterWayIQ products without a separate signed agreement (the per-product privacy policies cover that scope).

Privacy questions, data-deletion requests, or anything else covered here: hello@betterwayiq.com. We aim to reply within one business day.

For product-level data questions (donor records, customer-tenant data flows), refer to the Donor Intelligence privacy policy — that's the binding document for customer data.

When we change this page in a way that affects your rights, we'll update the "last updated" date above. Minor wording changes get pushed silently. The product-level policy at donations.betterwayiq.com has its own change-notification process described inside it.